Background: Our team worked with the Bachelorette Tayshia Adams and beauty influencer Tefi Pessoa to create three humorous “spa day” videos featuring products from No7 and Soap & Glory. We created the films from start to finish, including concepting to editing.

My role: I took the footage and direction around product messaging and built the arc, with special attention to drawing in the viewer and comedic timing. With two parent companies, two sub-brands and two influencers, I had to meet the needs of many different stakeholders and balanced project management with editing.

Skills shown: Social-first editing, comedy, pacing, product messaging, influencers, cold open, project management, beauty

Platforms: Instagram, Tiktok, Facebook (edited in 16x9 & 9x16)