Branded
California Water Service - Infrastructure Improvement Plan Campaign
Background & my role: A significant informational campaign designed to help the public understand how their bills contribute to Cal Water’s promise to provide safe, clean, reliable water service. I developed the art direction for the shoot, wrote the script and edited the hero video as well as many of the localized versions for O&O, social, and digital out of home.
Skills shown: art direction, scripting, pacing, motion graphics, client relations, government & utilities
Lindt - Love Language Recap Reel
Background & my role: Love Language was an experiential event hosted by Lindor in celebration of Valentine’s Day, providing the public in New York a cozy space covered in Lindor chocolate and featuring poets with typewriters composing poetry for visitors to gift their loved ones. This reel, released on the same day as the event, showed the success of the event in the same aesthetic.
Skills shown: quick-turn editing, social-first editing, event sizzle, earned media, consumer
Angostura - Alchemy reels (Old Fashioned • Espresso Martini • Gin Martini)
Background & my role: A series of slick cocktail recipe videos made with Angostura Bitters featuring Jaylynn Little.
Skills shown: recipe, art direction, sound design, influencer, consumer
Hill’s Pet Nutrition - Clear the Shelters - (Sophie Gamand reel • Sir Darius Brown reel)
Background & my role: Hill’s Pet Nutrition’s Clear the Shelters event is dedicated to getting shelter pets adopted. These reels were partnerships with photographer Sophie Gamand and pet fashion designer Sir Darius Brown.
Skills shown: social-first editing, UGC, influencer, pet content, event sizzle, consumer
Proctor & Gamble - Fair Play and Widen the Screen sizzle reels (Fair Play • Widen the Screen)
Background & my role: Procter & Gamble’s Widen the Screen is dedicated to uplifting the stories of Black filmmakers, while Fair Play is a documentary about the invisible work that women do at home. I edited sizzle reels recapping Widen the Screen’s presence at Tribeca Film Festival and a premiere of Fair Play in New York City.
Skills shown: social-first editing, event sizzle, DE&I focus
Bank of America - Global Ambassadors reels (LinkedIn • Instagram 1 • Instagram 2)
Background & my role: Bank of America supports women entrepreneurs across the world through its Global Ambassadors program. This event brought many of these entrepreneurs together in New York to exhibit their products, attend seminars, and network with each other and potential investors. I was brought in to shoot interviews and broll on an iPhone, using only native lights in a windowless setting.
Skills shown: iPhone shooting, directing, art direction, composition, client relations, finance, DE&I focus
Princeton Engineering – Kirigami d’Aria (hero video)
Background & my role: Princeton Engineering partnered with Northwestern University to create Kirigami d’Aria, an elegant structure designed to address climate change through an ancient Japanese artform, to display at the Venice Biennale. I edited a video explaining the structure and its simple genius.
Skills shown: scripting, pacing, story arc, client relations, design, education
Spark - Let’s Spark Podcast (Episode 1)
Background & my role: A podcast released by Hill & Knowlton (now Burson) dedicated to sharing the stories of female & non-binary creatives in the advertising and public relations industries. I built the editing format and composed the theme music.
Skills shown: podcast editing, music composition, story arc, DE&I focus
Allie Chip - Live music videos
Background & my role: Two live music videos for Allie Chip, singer-songwriter. I shot them on an iPhone in one take, edited them for YouTube and Instagram Reels, and added motion graphics.
Skills shown: iPhone shooting, directing, art direction, color correction, motion graphics, client relations, music
US Creative Team Presentation
Ellie & Emily Passion Pit Stop
Background & my role: The US creative team at Hill & Knowlton (now Burson) hosted a global virtual meeting for the entire company celebrating our teammates and our work. I ran tech for the meeting and edited many of the videos, including this one exhibiting the pottery work of two of our teammates (beginning with a western gag). I helped art direct & shoot this video and edited it.
Skills shown: art direction, directing, scripting, pacing, editing to music, comedy, narrative
Ending the War on my Body - 6 experimental short poetry films
Editorial
Background & my role: Six experimental short films based on poetry written by Katherine McClintic and directed by three different female directors. I edted all six, and one of the films (I Broke Them) was selected for New Hampshire Film Festival and Renegade Film Festival.
Skills shown: narrative, composition, horror, experimental