Skimm Shopping • Skimm Branded

Credit: editor

Background & my role: The branded team at the Skimm is tasked with testing brands and products, and our job is to catch the eye of the viewer and keep them watching in spite of resistance towards branded content. I also work with the team at Skimm Shopping to edit two Instagram reels per week for their high-volume feed. Together we are developing proprietary formats and creating one-offs, keeping abreast of trends and creating content that stops the scroll.

Skills shown: social-first editing, product messaging, motion graphcis, pacing, client relations, healthcare, beauty, fashion, consumer

Platforms: O&O, Instagram, Tiktok